OVERVIEW
Open Eye Design is an award winning company delivering clear, simple communication through
graphic design, interactive/web design and branding.
When it comes to building and maintaining a successful brand, we realize how important it is to understand your company, service and product. Most importantly, the need to grasp knowledge of who your target audience is and study their behavior, expectations, attitudes and trends. To do this we need to listen and observe.
We use several methods to obtain proper information, which drives your brand. From initial marketing questionnaires to interview sessions to target audience interaction, we take delicate steps to ensure a successful launch.
Your success is what drives us.
We want you to succeed.
ENGAGE: Through a detailed process, tailored to your marketing objectives, we bring projects from start to finish.
CREATE: We create solutions in multiple and diverse media. We develop brands for you, which communicate to the market place who you are and what you offer. We consistently nourish your brand image through multiple channels of advertising presence. The branding we create becomes the abstract essence of your product and the reputation that you and your company provide to your consumers.
STRENGTHEN: Strengthening brands is a priority for us. Whether it is internal within a company’s identity or external with a company’s brand image. We work hand in hand with you to develop products from discovery to launch propelling your brand of business forward…to the next level.
NOURISH: We continue to maintain and enhance your project and service. Our goal is to work with you side by side sustaining a long term relationship. We accomplish this by providing continued customer support, and by making ourselves available for any future maintenance or additional work you may need.
CREATE: We create solutions in multiple and diverse media. We develop brands for you, which communicate to the market place who you are and what you offer. We consistently nourish your brand image through multiple channels of advertising presence. The branding we create becomes the abstract essence of your product and the reputation that you and your company provide to your consumers.
STRENGTHEN: Strengthening brands is a priority for us. Whether it is internal within a company’s identity or external with a company’s brand image. We work hand in hand with you to develop products from discovery to launch propelling your brand of business forward…to the next level.
NOURISH: We continue to maintain and enhance your project and service. Our goal is to work with you side by side sustaining a long term relationship. We accomplish this by providing continued customer support, and by making ourselves available for any future maintenance or additional work you may need.
APPROACH
It starts with an idea and ends with success through time and effort.™
“It” is an undefined word that will take form and definition when it relates to your business and your needs. “It” can be referred to as an; advertising campaign, design concept, creative project, and so on. “It” is what we do for you, our client.Every successful plan, project, design, or campaign stems from a good idea and when you’re creative and motivated great ideas happen often. It’s the passion to create and design, which feeds the birth of ideas. At Open Eye Design we have ideas.
Time and effort is the road traveled to meet success. Along the way relationships are nourished, ideas are collaborated, projects and plans are evaluated and execution is optimized. When all areas are taken to heart, success is sure to follow furthering your business in today’s competitive market place.
Step by step look of how a project goes from start to finish.
DISCOVER: We meet with you to hear and understand your needs. This includes a comparison of the competition, an understanding of your aesthetic preference, and a discovery of your company’s past marketing strategies. Finally, we brainstorm with you to determine the core goals the project must meet to be successful.
ANALYZE: By listening to you we can develop a solution to further your business’ success. A careful study of current and potential audiences and target markets reveals strategies and methods. During this phase, we are constantly brainstorming practical solutions to meet the core goals discovered earlier.
DETERMINE: We determine parameters of your project and then execute a design and production schedule. Content, including copy, images, and any new media, is gathered and sorted into logical categories. A rough picture of the final product is produced, so that when production begins there is a concrete goal to work towards.
PRODUCE: We work hand in hand with you to design and produce solutions. Initial concepts are developed first, and these are narrowed down until the best approach is explored to the fullest extent. Your input helps guide our creative direction throughout the process. Finally, milestone dates are used to keep projects on track to ensure target deadlines.
DISCOVER: We meet with you to hear and understand your needs. This includes a comparison of the competition, an understanding of your aesthetic preference, and a discovery of your company’s past marketing strategies. Finally, we brainstorm with you to determine the core goals the project must meet to be successful.
ANALYZE: By listening to you we can develop a solution to further your business’ success. A careful study of current and potential audiences and target markets reveals strategies and methods. During this phase, we are constantly brainstorming practical solutions to meet the core goals discovered earlier.
DETERMINE: We determine parameters of your project and then execute a design and production schedule. Content, including copy, images, and any new media, is gathered and sorted into logical categories. A rough picture of the final product is produced, so that when production begins there is a concrete goal to work towards.
PRODUCE: We work hand in hand with you to design and produce solutions. Initial concepts are developed first, and these are narrowed down until the best approach is explored to the fullest extent. Your input helps guide our creative direction throughout the process. Finally, milestone dates are used to keep projects on track to ensure target deadlines.






